Digital Marketing, Communications and Publicity Strategy
Introduction to our Communications & Publicity
Communications and publicity are two areas in any business or organisation that can be challenging. To effectively promote a new product, service or event is one thing, but to position your organisation in the market place or community is another, and must have priority in order for your short-term publicity to be successful.
Many organisations have so much to offer, but their lack of strategy and effective communication of their very existence is a limit to their successes.
We often find that it only takes a few small but relevant changes to effectively position your brand in places where your potential clients and community spend their time.
Marketing for Your Organisation, Business or Church
Marketing a business to potential clients or promoting a church or a charity in the community, at a basic level require similar strategies. These may include:
- Evaluation of current position
- Developing your brand
- Reviewing available platforms both offline and online
- Strategy, planning and positioning
- and more…
Get these right and you have a good foundation to build upon. If these basic principles are in place, your short-term publicity for events, products, services and even competitions, have the potential to reach a far wider audience than ever before.
If you’re a business, feel free to contact us using the contact form, or head over to our sister site with a business focus at Wholestone UK.
Church Communications Seminars
With particular experience in the challenge of running communications and publicity within the Christian Church in the UK, we have received a number of invitations to speak on this subject to those with an interest in developing this part of their ministry. For more info visit the Church Communications page.